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I'll Be Direct: Informing vs. Announcing

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The best sentences are phrased with active, direct language. A common issue often linked to first person writing (I, me, we, us, our, etc.) is announcement language. This style of writing announces for the reader what the paper will discuss rather than presenting the argument or ideas directly. Announcement sentences are generally not as impactful or interesting to read. In most cases, they delay important ideas that you could be establishing and reinforcing.

Usually announcements use language like…


•    The point of my paper is…
•    In this paper, I will…
•    I believe that…
•    The topic of this report is…

“Announcing” is a form of metadiscourse, which means you are discussing your discussion, instead of tackling the topic directly.

In academic writing you want to avoid referring to your paper as a paper, and you almost always avoid writing in the first person (I or me). However, even in a paper in which you are allowed to write in first person--such as a personal essay or reflection--you should still avoid announcing or metadiscourse and favor clarity, directness, and precision.

Consider the difference between the following sentences:

Announcement
Direct Writing
In this paper I am going to explain how the North won the Civil War.   
The North won the Civil War because it had greater manpower, developed industry, and access to the railroad system.
My report will explain some possible reasons why the dinosaurs went extinct.   

While nobody knows for sure why dinosaurs went extinct, possible reasons include disease, global catastrophe, or natural selection.
This essay will illustrate how William Shakespeare used comedy to create social commentary in The Taming of the Shrew.   

In The Taming of the Shrew, Shakespeare hides social commentary on the gender roles of his time behind the mask of comedy.
In this paper I am going to tell you why you should make your kids get a flu vaccination  
The flu vaccine is an essential tool for keeping our children healthy and preventing the spread of disease.

Notice how each of these pairs of sentences discuss the same topic. However, in the left column the writer announces, while in the right column the writer is boldly and directly stating exactly the point he or she intends to make. The right column is more interesting to read because it tells the reader more.


Exceptions:

Are there any situations in which announcing or metadiscourse are acceptable? That depends on the context in which you are writing.

Know the conventions and expectations of your career or curriculum. Sometimes a limited amount of announcing can be acceptable in abstracts or introductions in order to establish a roadmap for the BIG agenda of a long report, book, dissertation, or other longer, more complex document.


When reading a non-fiction book about a complex topic, for example, you may notice language like this in chapter one:

First, this book seeks to explore ______________________________________________. Then we will examine several examples of _________________________________________________. Section three focuses on the complex relationships between ____________________________. Finally, the closing chapter will consider potential outcomes for _______________________________________.

In a long, complex work, it can help to give a big picture overview of your organizational agenda in this fashion, because you have so much information to cover, that you would overwhelm the reader if you tried to make every substantial point in one chapter or paragraph. The reader's knowledge and appreciation for the discussion builds with each section.

Just remember that in a shorter, more focused academic paper, announcing mostly delays a more straightforward thesis or set of key ideas.


Announcing is also more commonplace in less formal writing environments, oral presentations, or professional discussions. Example:

I would like to tell you about my idea for improving Company X's profit margin in 2017.

Some instructors for certain classes and curriculums will be more tolerant of announcing in your assignments, so if you're not sure what is preferred or expected, feel free to ask!